Art Biz 101 will give you the tools and information you need to create the art business of your dreams

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What if you could have the business you've always dreamed of?

What if you could enjoy the freedom that owning your own business brings?

What if you could build a business that was more meaningful to your life and the lives of others?

Hey, You Can! (and I'm here to help)

"Great, straight-forward art biz info! I will be reviewing all the sections again as I implement what you've shared/taught. Thanks!"

C. Thomas

In Art Biz 101 You'll Learn...

  • How to determine the vision for your dream business
  • How to set up a legal business entity
  • How to manage finances and cash flow for a successful business
  • How to develop a pricing strategy for sales and profitability
  • How to determine your niche market to focus your marketing and sales for greater success
  • How to choose a domain name and develop a great website to optimize sales
  • How to develop collateral material that will be key to your success
  • And much, much more

Art Biz 101

  • Create a business you love!

  • Turn your art hobby into an art business

  • Learn the business skills you need to create a successful art career

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Here's What's Included in Art Biz 101:

Module 1: Getting Started

What Will Your Business Be?

Make it Legal

Financial Management

Module 2: Getting The Word Out

Pricing for Sales and Profitability

Find Your Niche

Developing Your Brand

Marketing and Social Media

Maintain a Selling Mindset

Module 3: Domains and Websites

Domain Names


Photographing Your Art

Module 4: Other Information You'll Need

Writing Your Artist Biography

Writing Your Artist Resume

Writing Your Artist Statement


Your Email List: The Artist's Golden Ticket to Art Sales

"Great course! My wife is a HUGE fan of yours and I am helping her with the business side of things. Congrats, great job!"

A. Picarelli

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You can watch the course videos on any device: phone, tablet, laptop, desktop, or wifi enabled TV. You'll have lifetime access.

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Frequently Asked Questions

Does Art Biz 101 take a long time to implement? (I'm busy) Hey, I understand, I'm busy too. I developed Art Biz 101 to save you time trying to learn it on your own. You can view the entire course in a weekend. The implementation and creation of a business takes time, but I am giving you the information and tools to put everything into place.

Most importantly, you can work at your own pace. You will have access to the program for as long as you need it, so you can start and stop whenever is convenient for you. You can access it on your phone, tablet, laptop or desktop.

Do you offer a refund or guarantee? Absolutely. If you go through the videos and do the assignments implementing the strategies and don't see any improvement, then just email me and I'll provide a full refund within 30 days of purchase.

I'm traveling - Can I buy it now and watch it later? Of course. You can have access as long as you want it. The course is completely self-paced so that you can do as much or as little at a time as you like.

Can I just find this information free online? Is this the same information you have on your Youtube videos? My paid course material is different from what I share on Youtube. Plus, this information is organized into a specific program for you to get results as quickly as possible. Think of the time you'll save not having to search the internet for bits and pieces of unorganized information.

This course is a big investment for me, is it worth the price? The course is a big investment, but imagine how much time and money you could be wasting by NOT enrolling in the course! For most people, the course pays for itself.


"David, thanks, as always, for your expertise, knowledge and inspiration! This course is a great help! Thank you!"

S. Reese

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I look forward to seeing you in the member's area!

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Art Biz 101 IS NOT for You if:

  • You are happy with making art as a hobby and have no desire to develop your art making into a full-time business.
  • Your work is unfocused and all over the place with little or no consistency.
  • You have no desire to make money with your art.

Art Biz 101 IS for You if:

  • You want to create a business you love doing the thing you love the most - making your art.
  • You appreciate real, actionable information that you can immediately put into use (no artsy-fartsy BS).
  • You want a meaningful life / business balance
  • You appreciate clear, well organized, easy to understand, simple to implement instructions, procedures and information.

You've got two choices here...

1. Stay in the 8:00-5:00 rat-race working at a job you dislike that does not fill your soul with joy.


2. You can build the life and business of your dreams completely fulfilled that you are living your best life everyday.

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7-Day, No Risk, Money Back Guarantee 

If, for any reason, you are not completely satisfied with the results you receive from this course, we will fully refund your investment.

Your Instructor

David M. Kessler is a nationally recognized art educator and contemporary abstract painter. He is the author of the book, "Bigger, Faster, Fresher, Looser Abstract Painting Workbook", and founder of "Abstract Painting Academy".


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