Design Fundamentals for the Artist provides you with in-depth instruction on the 5 major design fundamentals and how to implement them in your work


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What if your paintings were built on a foundation of design that created greater visual impact?

What if you could mix fresh, clean color and kiss muddy paintings goodbye forever?

What if your work looked more professional?

Do you want to stop coloring.between.the.lines?

Hey, You Can Do All of This! (and I'm here to help)


"I Wanted to say thank you so much for creating Design Fundamentals for the Artist - I am so thankful! I started with your book and recently purchased Design Fundamentals for the Artist. I had to write to let you know how much I appreciate the easy to understand, concise information that has completely transformed my work! I have been painting abstracts for a couple of years, but with no formal art training or background - your course provided exactly the foundation I needed for things to start coming together. Thank you so much - these videos are essential for someone like me, who is having fun creating abstract art but lacks the educational background in design."

N. Holmes

I In This Course You'll Learn...

  • 5 Design Fundamentals that you need to master to develop paintings with greater visual impact.
  • How to begin thinking about "shapes" rather than "things."
  • What values are and how to properly implement them in your work.
  • How to create a foundation for all of your art making.
  • How to mix fresh, clear color with no muddy color mixes.
  • How to use the color wheel to develop color harmony in all of your paintings.
  • Simplify your approach to painting.
  • Merge your edges to let the viewer's eye move uninhibited through your paintings.
  • 3 ways to develop a strong center of interest and why you need at least one.
  • And much, much more.

Design Fundamentals for the Artist

  • Create a foundation for your art making

  • Give your paintings greater visual impact

  • Make your paintings look more professional for shows, exhibits or gallery representation

    I use these same fundamentals in my studio everyday, and they are the same fundametals that I teach hundreds of students in live workshops across the US each year.
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Here's What's Included in the Course:

Painting Design 101

You'll receive in-depth training on the following 5 Design Fundamentals and learn how to implement them in your work:

  • Shape
  • Value
  • Color
  • Edges
  • Center of Interest

Included are 12 videos, painting demonstrations, PDF worksheet downloads and bonuses

Bonus 1

Additional Painting Demonstration from David

Students always wants to see another painting demonstration so David has included a bonus video of him painting in his studio. Watch as he selects his color palette, establishes a hierarchy for using the colors, mixes his paints and creates a beautiful painting with no pre-planning of the composition.

Bonus 2

A PDF Copy of David's book, "Bigger, Faster, Fresher, Looser Abstract Painting Workbook"

David has included a PDF copy of his wildly popular book as a bonus for Abstract Painting Academy participants. This book is a companion to his Bigger, Faster, Fresher, Looser  Abstract Painting Workshops and to Abstract Painting Academy.

Bonus 3

Lifetime Access and FREE Updates to the Course

I provide updates, new information and added bonuses on a regular basis, so that you always have the most update information.

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You can watch the course videos on any device: phone, tablet, laptop, desktop, or wifi enabled TV. This course is not media specific. All who paint in acrylic, oil, watercolor, mixed media and pastel are welcome.

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Design Fundamentals for the Artist IS NOT for You if:

  • You are happy copying photographs and don't want to improve your work or try anything new.
  • If you like dull, lifeless, muddy earth tones in your work and see no reason to change.
  • Don't want to take your work to the next level.

"Design Fundamentals for the Artist is a wonderful workshop. Thank you so much. I thank the Lord for letting me have the opportunity to take this workshop from you. Thank you for making design so easy to understand."

A. Hurt

Design Fundamentals for the Artist IS for You if:

  • You want professional instruction to try a new way to paint, and improve your skills.
  • You appreciate real, actionable information that you can immediately put into use in your studio (no artsy-fartsy BS).
  • You want to paint fresh, colorful paintings full of life and energy that pop off the walls.
  • You appreciate clear, well organized, easy to understand, simple to implement instructions, procedures and techniques.

You've got two choices here...

1. Stay where you are making dull, lifeless paintings copied from photographs. Trying to learn everything on your own, just like I did (which took me more than 10 years - just sayin').


2. Or you can take positive steps to move forward in your work by joining an organized program specifically designed to teach you design fundamentals that you can implement to use your entire painting career. (And make massive progress in a few days or weeks)

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Frequently Asked Questions


Does Design Fundamentals for the Artist take a long time to implement? (I'm busy) Hey, I understand, I'm busy too. I developed Design Fundamentals to save you time trying to learn it on your own. You can view the entire course in a weekend. The assignments will take a few days of studio time to complete.

Most importantly, you can work at your own pace. You will have access to the program for as long as you need it, so you can start and stop whenever is convenient for you. You can access it on your phone, tablet, laptop or desktop.

Do you offer a refund or guarantee? Absolutely. If you go through the videos and do the assignments implementing the strategies and don't see any improvement, then just email me and I'll provide a full refund within 30 days of purchase.

I'm traveling - Can I buy it now and watch it later? Of course. You can have access as long as you want it. The course is completely self-paced so that you can do as much or as little at a time as you like.

Can I just find this information free online? Is this the same information you have on your Youtube videos? My paid course material is different from what I share on Youtube. Plus, this information is organized into a specific program for you to get results as quickly as possible. Think of the time you'll save not having to search the internet for bits and pieces of unorganized information.

This course is a big investment for me, is it worth the price? The course is a big investment, but imagine how much time and money you could be wasting by NOT enrolling in the course! For most people, the course pays for itself. 

What if I'm new to painting? I can't think of a better way to begin your painting journey that learning the fundamentals to create a foundation for all of your future art making activities. You'll save years off your learning curve by starting here.

What if I'm an established painter. Will this course help me? Of course. We all need to practice and reinforce our skills. This may be a refresher, but it will bring you back to the basics of why you started painting in the first place - besides, you just might learn something new!

Is this course media specific? Not at all. This course is about overall fundamentals that apply equally to any type of media or subject matter that you paint. I have students in the course that use oil, acrylic, watercolor, pastel and mixed media.

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I look forward to seeing you in the member's area!

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7-Day, No Risk, Money Back Guarantee 

If, for any reason, you are not completely satisfied with the results you receive from this course, we will fully refund your investment.

Your Instructor

David M. Kessler is a nationally recognized art educator and contemporary abstract painter. He is the author of the book, "Bigger, Faster, Fresher, Looser Abstract Painting Workbook", and founder of "Abstract Painting Academy".


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